This fictional rebrand aims to bring the Town of Osoyoos to the future as they continue to welcome new people. Still staying true to its small town community, it takes on a big voice in the Okanagan.

To honour the Sylix First Nations who originally occupied this land, the new visual direction takes inspiration from their pictograms in the mountains  and art installations in the region.

With a focus on a graphic standards manual, the final product dives deep into the execution of design decisions and how to position the brand to the rest of British Columbia.